TrackTown USA Earn Five Nominations for Hashtag Sports Awards
TrackTown USA earned five nominations for the 2026 Hashtag Sports Awards, with fan voting open through May 25
TrackTown USA has earned five nominations in the 2026 Hashtag Sports Awards.
The organization was recently recognized with five nominations in the eighth edition of the international awards competition, which honors the industry’s top content, campaigns, and entertainment experiences that are shaping fan engagement, culture, and creativity across sports.
Fans can vote for TrackTown USA and The Prefontaine Classic in the categories below. Voting is open through Monday, May 25 with winners set to be announced June 2 in New York City.
Best Event Experience
The Prefontaine Classic: The World's Best Track & Field Meet
The Prefontaine Classic is the world's best professional invitational track & field meet, as scored by the sport's global governing body World Athletics. Originally created in 1975 as a living memorial to distance running legend Steve Prefontaine, the 2025 edition of the meet celebrated its 50th running. From a sold-out crowed, to two world records, to dozens of Pre Classic alumni recognized -- the 50th edition was one for the history books.
Best Art Direction
Pre50: The 50th Edition of The Prefontaine Classic
In 2025, The Prefontaine Classic reached a historic milestone: its 50th edition. Regarded around the globe as the world’s greatest track and field meet, the event serves as a living memorial to distance running legend Steve Prefontaine.
From graphics for athlete announcements on social media to the finish line tapes broken through for world records, the golden milestone was celebrated through a striking visual identity.
The overall Pre50 brand package carried the spirit of Steve Prefontaine across every facet of the event.
Best Integrated Campaign
The Prefontaine Classic: 50th Edition Celebration
In 2025, The Prefontaine Classic reached a historic milestone: its 50th edition. Regarded around the globe as the world’s greatest track and field meet, the event serves as a living memorial to distance running legend Steve Prefontaine.
From throwing a party to celebrate Steve Prefontaine’s birthday to preview shows with media partners, the golden milestone of ‘Pre50’ was celebrated for 10 months surrounding the event on July 5th.
The overall “Pre50” campaign carried the spirit of Steve Prefontaine across every facet of the event.
Best on Multi-Platform
TrackTown USA
TrackTown USA connects fans and new audiences to the sport, community, and athletes they love through its digital ecosystem of social media (Instagram, TikTok, YouTube, Facebook, and X), website, and email. With a combined audience of over one half million across those seven mediums, the team has implemented an effective content and distribution strategy that creates connection through intentional content and messaging creation and modification.
The digital content strategy does not rely on competition highlights, but instead the moments between the results when real, meaningful connection is made between athletes and fans. The team has been trained to identify when and how to capture these organic moments, as well as when and how to work with TrackTown USA’s media operations team to facilitate even more moments.
Best Original Film or Series: Long-Form
Road to TrackTown
Debuting in 2023, "Road to TrackTown" is a weekly, digital-first docuseries that follows the journey of track and field’s best athletes towards top-level competitions at Hayward Field at the University of Oregon.
For the 2025 season, the USA Track & Field Outdoor Championships at Hayward Field served as the qualifying event for American athletes to make Team USA for the World Championships in Tokyo.
The 2025 season of "Road to TrackTown" followed Olympic gold medalist Masai Russell, double Olympic bronze medalist Jasmine Moore, Olympian Heather MacLean, and World Champion Laulauga Tausaga as they competed to represent their country at the World Championships.